LOVE YOUR LACES WAS CREATED IN AN ENTREPRENEURSHIP CLASS AT COLORADO STATE UNIVERSITY BY PHILLIP CRUZ. DURING HIS SENIOR YEAR IN COLLEGE, HE WAS BLESSED WITH THE OPPORTUNITY TO COACH A 12-YEAR-OLD BASEBALL PLAYER NAMED MATT.
IN THE MIDDLE OF THE SEASON, MATT WAS DIAGNOSED WITH GERMINOMA BRAIN CANCER AND PHILLIP KNEW HE WANTED TO DO SOMETHING TO HELP. THIS IS HOW LOVE YOUR LACES WAS BORN.
WITH OUR LOVE FOR SNEAKERS, WE WANTED TO CREATE A PRODUCT TO SPREAD AWARENESS ABOUT VARIOUS CHARITABLE CAUSES THAT HIT CLOSE TO HOME.
AFTER RAISING OVER $10,000 IN OUR FIRST MONTH FOR PEDIATRIC CANCER, THE COMMUNITY TOOK AHOLD OF OUR MISSION AND TO DATE WE HAVE RAISED OVER $200,000 FOR VARIOUS CHARITABLE CAUSES.
THANK YOU TO ALL THOSE THAT HAVE SUPPORTED AND BELIEVED IN OUR MISSION TO BE THE CHANGE WE WANT TO SEE IN THIS WORLD.