Our Story

LOVE YOUR LACES WAS CREATED IN AN ENTREPRENEURSHIP CLASS AT COLORADO STATE UNIVERSITY BY PHILLIP CRUZ.

DURING HIS SENIOR YEAR IN COLLEGE, HE COACHED A 12-YEAR-OLD BASEBALL PLAYER NAMED MATT. 

IN THE MIDDLE OF THE SEASON, MATT WAS DIAGNOSED WITH GERMINOMA BRAIN CANCER AND PHILLIP KNEW HE WANTED TO DO SOMETHING TO HELP.

THIS IS HOW LOVE YOUR LACES WAS BORN.

A Message From Our Founder

MY NAME IS PHILLIP CRUZ AND I AM DRIVEN TO BEING THE DIFFERENCE I WANT TO SEE IN THIS WORLD. BEING RAISED BY A SINGLE MOM, I WAS ABLE TO SEE WHAT HARD WORK AND DETERMINATION LOOKED LIKE FROM AN EARLY AGE. I AM THE FIRST FROM MY FAMILY TO EARN A COLLEGE DEGREE AND I CONTINUE TO BE PASSIONATE ABOUT LEARNING NEW THINGS, PUSHING MYSELF OUTSIDE OF MY COMFORT ZONE AND HELPING THOSE AROUND ME IN ANY WAY POSSIBLE.