Our Story

Laces that make a difference

    

While playing baseball in college I created Love Your Laces in an entrepreneurship class at Colorado State University. At the time, I was coaching a 12 year old named Matt who was diagnosed with brain cancer in the middle of the season. With everything I saw him and his family go through I knew I wanted to help and make a difference.
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When people see our reflective laces glimmering in the sunshine, or glowing brightly in pictures with flash turned on, they immediately ask about them. This gives us an opportunity to spread the word about various charitable causes, and how we can make a difference in this world.  
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Love Your Laces is a platform to express yourself and feel good about lacing up for the right cause.
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Now ask yourself...
When is the last time you LOVED YOUR LACES?
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20% of net profit from Love Your Laces is donated to supporting charitable causes!